6 Tips For Successful Facebook Ads

Have you noticed that the cost of Facebook ads is increasing year after year? Is it going to be more difficult for you to compete with your rivals? 

Here are six Facebook ad ideas and tools that can help you succeed.

Spy on your competitors’ ads is the first strategy and tool I have for you. It’s likely that what works for your competitors will also work for you.  But how can you tell if something is working for your rivals? How do you even notice their advertisements? Did you know that Facebook keeps track of everything your competitors are advertising on?  Go to their Facebook profile and click the “info and advertisements” tab. It’ll show you all of their ads, campaigns, landing pages they’re driving to, and webinars they’re hosting. This will assist you in determining what is working for competitors and what is not, as well as provide you with a starting point.

You don’t want to start from scratch. If something is working for your competition, you keep seeing their advertising, and you know they’ve been around for a while, figure out how to imitate them, and start from there, tweaking afterward.

Make it difficult for individuals to spy on your adverts is the next strategy I have for you. You’ve already started eavesdropping on your competitors’ advertisements and copying their techniques.

Do you want them to treat you the same way they treated you? Certainly not! I’d like you to change your page template to a video template. Because, while they can still figure out what advertisements you’re running, it makes it much more difficult, and people tend to give up because the page’s layout changes. As a result, when you change to a video template, customers won’t be able to see what you’re advertising because they won’t know where to look. 

The final thing I’d like you to do is go to bigspy.com.

Keywords can be included in anything. As a result, I might use keywords connected to marketing. It’ll show me all of the ads that are relevant to those keywords.

Because there may be other people in your area who are buying advertisements that you aren’t aware of and are doing quite well. This will be demonstrated by Big Spy. It’s a fantastic tool that demonstrates everything you need to know in a single, easy-to-understand layout. 

Check out Facebook Audience Insights as the fourth item I want you to do.

It’s a feature provided by Facebook. It’s possible that you don’t already have a large community or an email list that you can upload to Facebook. Although you won’t be able to look like audiences right away, Audience Insights will provide you with a wealth of information. What kind of people hang out on Facebook? What are their passions? What time of day do they log on to Facebook? What are the demographics and make-up of the target market? This will tell you who you should and shouldn’t be serving adverts to.

They even show you some pretty cool handy charts that you can edit and compare by putting them next to one other. Audience Insights, on the other hand, will be extremely beneficial. Especially if you’re just getting started. You don’t have any lookalike campaigns, a large consumer base, or a large email database.

That’s when you’ll want to check out Audience Insights the most. 

Check our Connectio.io, which is the fifth item I want you to conduct. You see, if you have some interests in mind and know the demographics of your target audience, you can type them into Connectio.io. It will tell you about other related categories as well as their popularity. That way, you’ll be able to discover other areas of interest and categories to focus on that are related to the one you’re already thinking about and familiar with. 

Start re-marketing your own audience as the sixth thing I want you to do.

When people are creating advertisements, all they can think about is, “Oh, how can I keep driving new people?” Yes, I’d like you to recruit fresh recruits. Some will proceed to your checkout page. Some people will visit your lead form page, but they will not fill it out completely. What I’d like you to do is re-market those people who land on those pages but don’t complete the purchase or fill out their information. Show them video ads on Facebook that show them what it would be like if they bought your product or signed up for your service.

In other words, you’re describing the journey and why working with you or your company, or purchasing your products or services, is so great. What you’ll notice is that your landing page usually has an emotional or logical pitch. You can use an opposing pitch when re-marketing. If your landing page makes an emotional case for why they should buy your product, your remarketing video should make the exact opposite case.

You can use logical information to convince them why they should buy your products or services, why it’s great, and what other people are saying about it. Then you’ll find that by doing so, you’ll convert more people. Because your copy may not be appealing to every single person. As a result, you’ll have two chances at the same person, and you’ll notice that this will be our most successful ad campaign.