Free Digital Marketing Courses and Certification

Marketing is booming, and as a competent marketer, you can make a fortune. However, attempting to study marketing by simply Googling information would be quite confusing. You’ll get conflicting advise from several sources, and you’ll think to yourself, “Oh my God, I’m giving up.”

Today, I’m going to break down the top free tools for learning marketing so you can get started on your marketing career right away.”  I’m going to talk about free marketing resources in 20201, as well as digital marketing courses and certifications.

Google’s Online Marketing Challenge is the first location where you may learn about online marketing.

This is definitely one of the most comprehensive introductory courses available. It not only provides students with real-world marketing experience, but it also includes a global academic panel, which consists of modules covering all aspects of digital marketing taught by prominent academic panelists. Students will then collaborate with nonprofit organizations to create internet advertising strategies. They’ve been granted a $10,000 budget.

Students compete to demonstrate their finest advertising talents, which aren’t anticipated to be very impressive given that this is a beginner’s competition. It’s worth noting, though, that this choice does have a competitive edge. It’s not only about taking courses; it’s about putting what you’ve learned into practice. Constant Contact’s Social Media 101 course is the third one on the list.

This course essentially teaches you how to develop your social media presence across numerous platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat, and even YouTube, step by step. This course provides students with a lot of practical value by providing examples of lessons as well as how-to guides and glossaries. The best part is that the tool is entirely free.

HubSpot Academy has digital marking courses in almost every area, and you can even obtain a certificate once you’ve completed the course. That’ll look fantastic on your CV. HubSpot offers a variety of design classes for digital marketing beginners, ranging from advertising to growth marketing to website design. They give a variety of instructional options, such as guides and webinars, as well as marketing templates, such as social media editorial calendar templates.

Google Skillshop, here’s the next one. It’s Google’s official platform for learning how to market with Google products such as Google Ads, Waze, Google Analytics, and Google My Business. You can essentially learn how to run sponsored advertisements on Google’s platforms, such as search, display, network, and mobile ads, while also learning how to execute local business marketing and measuring the outcomes using Google Analytics. You can learn how to run advertisements within Gmail, for example.

True, Gmail has a large user base, but few marketers utilize it for advertising instead of Google search. It also offers instruction ranging from beginner to advanced levels, making it useful whether you’re just getting started or have some experience. You can even earn a Google-issued certification. I’ve seen a lot of employers appreciate and value this, and it also helps with your resume.

SEMrush Academy is the next one. SEMrush is widely used as a search engine marketing content marketing tool, but many people are unaware that it offers much more. There are other additional things in there, such as the ability to determine how much traffic a website receives, demographic data, and the list goes on and on. Their instruction incorporates both basic and advanced principles, making it suitable for both beginners and experts.

It’s not only about SEMrush; they advertise it in a variety of ways, including technical SEO, link building, queue research, and content marketing. It’s completely free, and they also provide certification. Facebook Blueprint is the next course for you. This is an official Facebook course that will lead you through some of the main subjects related to Facebook and Instagram marketing.

It includes everything from ad creation to maintaining your Instagram business account. This platform, like some of the others I’ve mentioned, is fantastic for beginners and advanced marketers who want to learn a lot because Facebook goes into great detail about how to use its platform. It also offers a certification, which is useful if you’re searching for work at another ad agency or in a corporate marketing role. Copyblogger also provides an Internet Marketing for Smart People course.

Copyblogger has been around for a long time and contains a wealth of high-quality blogging and content marketing content. It entails cool stuff like crafting direct response copy and coming up with offers to sell to your audience. It will essentially provide you with a framework for starting an online business from the ground up, covering many marketing methods that aren’t addressed in any of the other courses I mentioned. As a result, it’s absolutely worth a look.

Finally, in my honest view, there are many courses that are worthwhile, but the ones I described are some of my favorites that do not require you to invest a single dollar. They’re efficient, they’re appealing, they provide several benefits, and they’ll assist you throughout your digital marketing career, particularly if you’re looking for work.