Digital Marketing for Gyms

Gym marketing on social media What is the most efficient strategy to achieve excellent outcomes on a limited budget? You should always start a campaign with a goal in mind. Gyms and fitness studios typically need additional members or signups for their studio.

This is what keeps the organization running, and if you’re an agency, it’s the only way to keep your retainer clients paying month after month. The second topic we’ll discuss is your offer. Why would someone want to visit your gym or that of a client? So, what’s the deal? It is not enough for folks to come in and take action or join up simply because you exist. 

Consider this scenario: you’re scrolling away, minding your own thing.

What will compel you to stop scrolling, take action, and enter? The more appealing the offer, the more likely individuals are to convert. You can promote several calls to action. For example, sign up for a 30-day boot camp and earn three free training sessions by claiming a free week trial. You can also add products or individual lessons to sweeten the deal.

Because the health and wellness sector is so competitive, it’s up to you as a marketer to come up with a compelling reason to set your client apart from the competition. A Wellness challenge, as well as a free water bottle or t-shirt, can help a lot. It can also help members stick around longer because they feel like they’re buying into the gym’s culture. One of the biggest challenges we see gym owners encounter is getting people to come into the studio or a Little Oak club after they sign up online.

Strong follow-up in the form of a first and second email sequence, as well as text messages or phone calls, will go a long way. As a piece of bonus advice, avoid using before and after photographs or making claims because your Facebook ad may be disabled or rejected. 

Now that we’ve established the objectives and the actual offer, let’s move on to the next step. Now it’s time to get down to business with the ad strategy. The first thing we’ll want to figure out is who our ideal consumer avatar is. It’s not enough to market to people who are interested in fitness. Specifics are required.

Are you a gym that focuses on powerlifting? CrossFit, Yoga, or a spin class? Because your audience will be radically varied based on the type of studio you have, the more particular you can be, the better. Let’s choose a platform next. You’ll almost certainly be on Facebook or Instagram, but ideally both. Targeting using look-alike audiences is one of the most effective ways to target, as we’ve proved with millions of dollars in ad spend.

If you or your client already has an email database of current or past gym members, you can use it to promote the gym. This is incredibly useful information. But don’t worry if you’re a new studio or if your client is new and doesn’t have this information; we’ll cover further targeted strategies later in the video. So you’ll need to export your email list as a dot CSV file first.

This is the custom audience file format that Facebook accepts. As an ad manager, you’ll want to select audiences from the drop-down menu in the upper left corner. To create a custom audience, go to the audience section, click Create, and then select custom audience. You have a few options to choose from, but for email data, we want to go with the customer files.

This is where you select the email list that we exported as a dot CSV file. That will be directly uploaded on Facebook. Facebook will now go through all of those emails and try to connect Facebook profiles to the information provided by the users. You can now construct a look-alike audience after you’ve fully uploaded the custom audience and received the green light.

It’s quite straightforward. Again, click Create Audience, but this time choose Look-alike Audience. You’ll select the custom audience we just established from that email list as your look-alike audience source. Then you’ll need to decide on your target audience’s geography and size.

We propose lowering the percentage bar to the lowest setting. This is to assure the highest possible quality— Facebook will now examine all of the data and attempt to locate other people who resemble the custom data that we just uploaded. Because not every email will exactly match a profile, we recommend having at least 1000 emails or 1000 data points on your list to get the highest quality outcomes with this approach. So you’ll get the best results if you have at least 1000 items on your list. You can, however, use a smaller list, but we don’t recommend it.

You can still use interest-based targeting if you don’t have that choice and went ahead to this step, as I suggested. It’s a pretty effective technique to target Facebook users. You’ll want to edit and adjust this to your custom avatar for interest-based targeting. It’s also possible to “carpet-bomb.”

It’s a fairly cool strategy to release a video and set the geolocation to within 3 to 5 miles of the studio. You’ll next show a video to those users, and whomever views the film for more than 50% of the time will become your unique audience. Even if you don’t have an email database, you can still receive leverage data from our highly qualified buyer data set. This is how it functions.

Anyone who watches the video will be tracked, just like on a website, and categorized into a Custom audience to whom we can remarket. Moving on from targeting, you should now consider your content. On your social media sites, we recommend using video. This can provide the audience an inside peek at your facilities, the vibe of the studio, and even client testimonials. Here are some examples of videos we’ve done and how they performed.

Now that you’ve generated traffic and awareness, you’ll want to make sure that we’re capturing this information so that we can convert it later. Here are some ways to move the prospect forward and bring them into your world. One great way is to use a lead capture page like click funnel lead pages or instapage. Another great way is to use the native Facebook lead form that you’ll set up in ad manager.

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